Changing Business as Usual

No, not Farouk Shami. 

Ben & Jerry's Ice Cream has pledged to go totally Fair Trade by 2013!  How awesome is that.  What trailblazers.  I really hope other businesses start catching on to this.  So many places say they support Fair Trade business but only offer like one coffee selection that is Fair Trade.  Ben & Jerry's is going to go Fair Trade for every ingredient they use that can possibly be Fair Trade.

You go Ben & Jerry's!